Marketing Specialist

Job Description

We are seeking a dynamic and results-driven Marketing Specialist to join our team. As a Marketing Specialist, you will play a key role in developing and executing strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. You will work closely with cross-functional teams to create compelling marketing campaigns, analyse performance data, and continuously optimize marketing efforts.

Key Responsibilities:

• Develop and implement marketing strategies to promote products, services, or brand identity.
• Coordinate and execute marketing campaigns across multiple channels (digital, social media, email, print, events).
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with design, content, and sales teams to create engaging and impactful marketing materials.
• Monitor, analyse, and report on campaign performance using analytics tools.
• Manage and update content on websites and social media platforms.
• Assist with the development and maintenance of the marketing budget.
• Support lead generation and conversion efforts to achieve business objectives.
• Stay updated on industry trends, emerging marketing technologies, and best practices.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or related field.
• Proven experience (typically 2-5 years) in marketing, preferably in a similar industry.
• Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing).
• Proficiency in marketing tools and platforms (Google Analytics, marketing automation tools, CRM software).
• Excellent written and verbal communication skills.
• Ability to analyse data and translate insights into actionable strategies.
• Creative thinking and strong attention to detail.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with content creation, graphic design tools (e.g., Adobe Creative Suite).
• Knowledge of SEO/SEM best practices.
• Familiarity with paid media campaigns and budget management.

Benefits:

• Competitive salary and benefits package.
• Opportunity for professional growth and development.
• Collaborative and innovative work environment.
• If you are passionate about marketing and eager to make an impact, we encourage you to apply and join our team in driving business success.