People & Places was established by Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal, and Nabil Amasha. With extensive experience in the real estate sector, the founders have played a key role in designing, developing, and delivering exceptional mixed-use masterplans and communities across Egypt.
The Next Generation of Community Makers
They are dedicated to crafting genuine, sustainable, and positive experiences that leave a lasting impact. Their focus is on designing and building people-centred neighbourhoods and authentic spaces that foster connections between the community and nature. Every masterplan and design they create is driven by these core values, ensuring that they deliver meaningful value for their clients and the communities they serve.
Hills of One Compound New Zayed
Although relatively new to the real estate market, People & Places has quickly established a strong foundation built on principles that promise a bright future. A key part of this success is its collaboration with top-tier design firms. Notably, People & Places has partnered with Alchemy Architecture, a leading design company in Egypt known for its exceptional work on prominent projects in New Cairo and the New Capital.
In addition, to ensure precise execution and timely delivery, People & Places works closely with some of the largest and most reputable construction companies. This strategic collaboration guarantees that their projects meet the highest quality standards, positioning the company as a competitive force in the real estate market and securing solid investment returns for its clients.